"FREEZER DIG SWEEPSTAKES"
Director: Petros Papahadjopoulos
Client: Wendy's
Agency: VML
Production Company: The Famous Group
A set of three videos launching a social media contest for Wendy's.
For this project we had to create a photo real digital world inside a freezer. This shoot required careful planning and coordination between with post and our VFX supervisor to test and execute the director's vision.
The interior of the freezer in the call to action video was shot as a practical element, dressed and frosted on-set with VFX atmosphere and camera enhancements. The other two videos were shot against green screen with heavier VFX work to bring them to life.
FEATURED VIDEO
THE COMPLETE SERIES