"SUPER BOWL ADS FOR ALL"
Director: Geordie Stephens
Agency: Goodby, Silverstein & Partners
Production Company: Tool of North America
For the Super Bowl, Tostitos created a platform where fans can input information about their party - their name, address, and start time. Then, via a digital invite creator, the platform filters through classic Super Bowl ad tropes: talking baby, puppies, sassy older women - and creates a unique 30-second ad just for them.
The project was a careful integration between production, post-production and web development. In the end, the platform gave users the opportunity to invite guests to their Super Bowl party using their own customized 30-second Super Bowl ad.
SAMPLE USER SPOT