Part of the "Menprovement Initiative", the women of Tinder were on a mission to make calling out douchey behavior easy and fun, while letting the nice guys know they aren’t finishing last. Thus Tinder created reactions so that users can give instant feedback — both positive as well as constructive — to those who need it most.
This spot is part of an irreverent series staring Whitney Cummings, highlighting real and not-so-real Menprovement Reactions.
Director: JJ Adler
Production Company: Tool of North America