"BAKE IT UP A NOTCH"
A re-branding campaign entitled "We Make It, You Bake It" that consisted of multiple TV commercials, online spots and social media content.
Filmed over several days on stage, the campaign featured the characters Matt & Molly and their pizza baking adventures. The idea was sparked by the simple truth that folks love to gather around a warm oven and discuss pizza gastronomy, much like a campfire.
AD Week Article
Director: Sean Ehringer
Client: Papa Murphy's Pizza
Production Company: Tool of North America