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A series called "Claim The Crown" and "We Who Reign" that were released as part of the New Era 59FIFTY baseball hat campaign, coinciding with the start of the MLB season.

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Shot in New York and Los Angeles, the campaign included multiple TV spots and stills for retail and social.

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Director: Marcus Smith

Client:  New Era
Agency:  72andSunny
Production Company:  Hecho En 72