Client: Lactaid Milk
Agency: Racepoint Global (formerly Digital Influence Group)
Production Company: Red Lever
One episode of a five part branded game show series created for Lactaid Milk.
Shot live on location in Miami, FL and Boston, MA, "Moolah" was part of a larger branded program called Moovision.com.
Moovision.com was a branded content destination site that housed three disticnt dairy themed shows. Each show had several epsiodes and entertained audiences while showcasing the brand's messaging.
The entire program was produced, from concept to launch, in approximately six months.