"GOURMOO COOKOFF"

 

Client: Lactaid Milk
Agency: Racepoint Global   (formerly Digital Influence Group)
Production Company: Red Lever

A five episode cooking competition show as part of a larger branded program for Lactaid Milk called Moovision.com.

 

Moovision.com was a branded content destination site that housed three disticnt dairy themed shows. Each show had several epsiodes and entertained audiences while showcasing the brand's messaging.

 

The entire program was produced, from concept to launch, in approximately six months.