"CARBON CAN'T HIDE ANYMORE"
Director: Alec Helm
Client: Cool Effect
Production Co: Tool of North America
A brand launch film for the climate change non-profit, Cool Effect. The shoot was a hybrid scripted, man-on-the street, and documentary style project shot in San Francisco. In order to create the dramatic side by side shots, everything was shot with two cameras. First with a regular Alexa, and secondly with a highly specialized scientific camera that is able to visibly depict carbon dioxide emissions.