"13th STREET PROMOS"
Director: Sam Harvey
Client: 13th Street Network
Production Company: Creative Rebellion
13th Street is a crime drama themed international television network owned by NBCUniversal. This project was a massive re-branding which included production of dozens of network promos.
The brand evolution visually emphasizes the channel’s focus on intrigue and its promise of thrilling audiences. The visuals are highlighted with the use of music composed by Bleeding Fingers, the international music outfit co-founded by Hans Zimmer. His soundtrack underscores this series of promos, used in Europe to give a channel its personality, created for digital and on-air use.